Running a small business can become overwhelming, especially with how 2020 has unfolded to date. None of us are born as business gurus or with the perfect business plan in our heads. Most successful self-made business owners got there through hard work and learning as...
A website is your modern-day business card and is the online representation of your company. Whether you have just started your own business or new to the market, having a website is necessary unless you don’t want to grow your business. In today’s world,...
As a small business owner, you need content, and even more importantly, it needs to be exciting and compelling content. You can publish things like articles, videos, or infographics on your site and then leverage your social media channels. Content does not just mean...
Ok, so we used a catchy headline. The reason is that more businesses are getting hung up talking about themselves instead of telling customers how they can help them. Be it B2B or direct to consumers; you need to remind yourself of crucial challenges your buyers face...
Digital Marketing encompasses so much. Some of the main areas are content marketing, social media marketing, email marketing, and influencer marketing. So many “marketing” phrases, who does the average small business keep it all straight? Digital marketing...
Empathize with your Audience No matter if you are a small business or a large corporation, your messaging needs to change in a crisis. Be it a Hurricane, something we are all too familiar with, or a pandemic like we face now, people are adversely impacted. ...
