Every small business has good and bad times. One thing that can help stabilize or instead assist in bringing in consistent revenue is consistent messaging. When things are going well for a business, they tend to neglect their messaging and overkill their messaging when things are tight. Below are a few suggestions that may help you find a more consistent stream of revenue.
As a business owner, make sure you know what your value proposition truly is. Is it an affordable solution, outstanding customer service, the quality of your work, or even a combination of several things? Whatever your answer is, your consistent messaging to your current and potential customers should be your value proposition. No matter what your preferred method of communication is, social media, email, calling, or advertising, your core message (value proposition) needs to be your focus.
Timing is another area owners tend not to execute well. Again, when business is good, many think they do not need to promote as frequently as when things are slower. This kind of thinking is what leads to inconsistencies in their revenue stream. Getting your message out when things are going well helps prevent businesses from having slow times. A quarterly schedule that assures your message is getting pushed out consistently is a great idea. If you do not have time to do it yourself, look at hiring a company to help. Here at ASEB, we offer our clients various options to meet just about any marketing need and budget.
Most small businesses struggle with time management and often have very little time to message their market consistently. Also, many face budget restraints making messaging efforts all that more difficult. If this is the case, contact a company that can help, there are affordable options available. If that is not an option, take a small part of your day and layout a plan, maybe getting your message out just once a week to start. Pick the same day and time, for example. Start small and grow or expand your efforts. Creating a clear and consistent message will help you grow your revenue.