As important as Social Media is for your business, Quality Websites shape your business’s online perception and messaging in a way that social media cannot provide. An organized, professional, relevant website will clearly define what products or services you offer customers and offer potential customers a better idea of what you do and offer. Below we offer three reasons you should consider having a website or having yours redesigned in 2021.

1. Website Help Acquire New Business

A website is your virtual business card. It allows customers a window into what your brand is about and why they should support you. It also introduces them to your products and services offered. A website works for you all day and night, every day of the week, all year long. The result is a 24-hour window where you can make sales, book appointments, and reach people at all hours of the day.

2. Builds Credibility for Your Business 

Many people, be it right or wrong, associate having Quality Websites with being a legit business. Kind of like a traveling salesperson vs. the department store back in the day. A well-maintained site that provides valuable information to customers and looks professional makes your business look like it takes its own business seriously. A poorly designed site with little to no useful information or products reflects poorly on a business.

3. Cost-Effective Marketing

As stated prior, a website is constantly working for you. Most websites should not cost a small fortune, but be careful; many companies out there will charge high fees and make many promises. The costs can vary depending on the business and the need that the business has. For example, a small service company may only need a quality 3-4 page website, while an insurance agency may need a more robust site to best showcase its offerings and services. The site can be maintained for a low fee generally and can also help you leverage your advertising on places like Facebook or Google. 

If you are a small, mid-sized, or enterprise-sized company, you need a web presence. Shop around, contact some local companies and see what it would cost to get a site built or have your site updated. Be selective and make sure you are getting quality work at a fair price. Remember, less is not always more either, be just as aware of bargain pricing; you often get what you pay for in most cases. If you require web services, let us know, we always offer free consultations and recommendations.