Small businesses power Southwest Florida. Many in the healthcare and service industries. How do you Grow Your Business cost-effectively? It does not have to be costly, nor does it have to take up a substantial amount of your time. Below you will find five tips our staff has put together that could help grow your business without consuming all of your time and money.
Assure you have a substantial footprint on the different social media platforms. Start with Facebook and build out from there. If information drives your business, Twitter may be a great platform. If you draw more people in with visuals or want a younger demographic, Instagram would be a great option and could be a great way to Grow Your Business.
Make sure your info is in “google my business” is up-to-date and accurate. Google my business is a great free resource for local businesses.
Engage your customer base. Businesses can do this through social media, newsletters, and or surveys. Engagement is critical to creating repeat customers and referrals.
Have a defined goal.
Meaning, who are you trying to draw in? Is it new customers or existing? Is it a younger crowd? The questions can go on and on. The point is to grow your business, so have a target in mind, and this will save both time and money.
Encourage customers to provide reviews and testimonials. For local growth, especially in Southwest Florida, this is a critical tool in growing your business. The area is not known for its award-winning customer service as it relates to pretty much every industry. So, having a healthy amount of positive reviews for your business can significantly impact, especially in Southwest Florida. You, as a business owner, should be monitoring reviews and or encouraging customers to leave them. Reputation management is vital in securing new customers.