2010Established · 16 years in business
25+ YearsSales, marketing & business development consulting
4 CompaniesBuilt and sold across multiple industries
NationwideSouthwest Florida based
Trusted by businesses across industries
Straight answer
What does ASEB website design include?
ASEB website design can include strategy, information architecture, WordPress + Divi 5 development, responsive design, conversion-focused service pages, SEO/AEO foundations, schema, GHL forms and chat, reviews, analytics, redirects, performance work, accessibility, and launch support. The exact scope depends on whether the project is a new site, rebuild, migration, landing page system, or targeted improvement to an existing website.
Where websites go wrong
A good-looking website can still be hard to understand and hard to use.
The problem is rarely one color, one button, or one plugin. Weak websites usually lose the thread between what the business does, what the visitor needs, what search engines can understand, and what should happen next.
Pretty but Unclear
Visitors should quickly understand the service, market, proof, value, and next step. Visual polish cannot compensate for vague positioning.
Template Before Strategy
Forcing every business into the same page pattern can bury the information customers actually need to make a decision.
Dead-End Lead Capture
Forms, chat, calls, and appointments work better when the response path connects to notifications, CRM, follow-up, and a real owner or sales process.
Rebuilds That Erase Equity
A redesign should account for existing content, URLs, rankings, redirects, business facts, analytics, and useful assets instead of treating the old site as disposable.
Simple website system
Know the Business. Structure the Site. Build the Path.
The website process stays understandable. We learn what the business needs to communicate, structure the right pages, build the experience, connect lead and trust systems, launch carefully, and improve what matters.
Know
Understand the services, customers, markets, proof, differentiators, current website, business goals, and conversion priorities.
Structure
Map the pages, search intent, internal links, proof, FAQs, conversion points, and content hierarchy before decoration drives the build.
Design
Build a responsive WordPress + Divi 5 experience with clear hierarchy, strong mobile behavior, useful visuals, and editable content.
Connect
Integrate GHL forms, chat, reviews, CRM, calendars, tracking, and other approved systems so the website is connected to the business.
Launch
Verify URLs, redirects, schema, metadata, forms, analytics, accessibility, performance, mobile behavior, and crawlability before the site replaces what came before.
Improve
Use search visibility, customer behavior, new proof, service changes, and business priorities to improve the site without rebuilding it every time.
What ASEB can build
The website, conversion, and technical foundation behind the business.
Not every project needs every component. ASEB scopes the work around what the business already has, what should be preserved, and what the new site actually needs to accomplish.
Strategy & Site Architecture
Plan pages, hierarchy, navigation, user intent, internal links, trust signals, conversion paths, and content relationships before the build gets crowded.
WordPress + Divi 5 Development
Build on a flexible WordPress foundation with Divi 5, reusable design systems, responsive behavior, and routine content that remains practical to edit.
Conversion-Focused Service Pages
Give important services a clear page with the right message, proof, FAQs, calls to action, and lead-capture path instead of hiding everything on one generic page.
SEO & AEO Foundations
Build semantic headings, crawlable internal links, metadata, answer-ready content, entity clarity, image SEO, schema, and technical foundations into the architecture.
GHL Forms, Chat & Reviews
Connect approved GoHighLevel forms, chat, review widgets, calendars, CRM routing, and follow-up points without exposing private credentials in the front end.
Responsive UX & Accessibility
Design for desktop, tablet, and mobile with readable typography, usable navigation, visible focus states, sensible contrast, and practical interaction patterns.
Performance, Tracking & Launch
Address image sizing, loading behavior, layout shift, analytics, conversion tracking, redirects, launch QA, and the technical details that keep a rebuild from becoming a regression.
Maintenance & Ongoing Improvement
Keep the site useful after launch with content changes, security and performance monitoring, visibility improvements, new proof, and targeted development when needed.
Built to stay usable
A custom website should not require a developer for every normal content change.
ASEB separates the locked design and technical framework from routine business content. The site can remain custom-built while normal copy, images, calls to action, FAQs, business facts, and approved embeds stay editable in WordPress. The goal is a website the business can actually live with after launch.
Custom-built should still be editable.Useful after launch, not just impressive on launch day.
Real website work
Different businesses should not all look like the same agency template.
ASEB website work is built around the business, market, services, proof, conversion path, and brand. These real examples show different industries and different visual systems while keeping the same underlying priorities: clarity, trust, mobile usability, search structure, and action.
01
Frank Vincent Windows & Roofing
A service-led home exterior website with clear replacement positioning, South Jersey relevance, manufacturer context, trust signals, and immediate quote capture.
02
Top Notch Docks
A focused local marine-construction site built around Cape Coral and Fort Myers, licensing, service scope, strong calls to action, and waterfront-specific positioning.
03
Osa Property Management
A trust-forward property-management site that combines service clarity, real team proof, reviews, owner-focused messaging, and a clean conversion path.
Connected by design
The website should connect to the rest of the growth system.
Website design is stronger when search visibility, content, lead capture, reviews, communication, CRM, and follow-up are planned together. ASEB builds the site so those systems can work as one customer journey instead of a stack of disconnected widgets.
SEARCHSEO + AEO ServicesBuild discoverability and machine-readable structure into the site.CONVERSIONLead GenerationConnect traffic to forms, chat, calls, and usable next steps.RESPONSEAI Reception, Chat & SMSRespond when website interest turns into a real inquiry.TRUSTReputation ManagementBring real reviews and proof into the customer journey.
No smoke. No mirrors.
A better website can improve clarity, usability, visibility, and conversion paths. It cannot guarantee leads, rankings, or sales.
ASEB can build a stronger technical and conversion foundation, preserve useful SEO equity, improve the customer journey, and make the business easier to understand. Results still depend on market demand, competition, reputation, pricing, the offer, operations, sales follow-through, and factors no website designer controls.
Clear project pricing
Website design and rebuilds are quoted by scope before work begins.
ASEB does not publish one fake flat website price and then discover the real scope later. A focused service-business site, a large rebuild, a migration, and a custom integration are different projects. We review what exists, define the required pages and integrations, preserve what deserves to be preserved, and quote the project before the build starts.
Standalone web design, rebuilds, migrations, custom funnels, integrations, and larger one-off builds are scoped before work begins.
For smaller out-of-scope technical work when hourly implementation is the better fit.
Core website maintenance, security updates, and performance monitoring are included in ASEB recurring packages starting at $499/mo.
Website review
Start with what you have and what the new site needs to do.
Tell ASEB about the current website, the services you want to emphasize, the markets you serve, what is not working now, and what should happen when a prospect is ready to contact you. We can determine whether the right next step is a targeted improvement, landing page, migration, rebuild, or new website.
Website projects are scoped before work begins. Existing content, URLs, search equity, analytics, forms, integrations, and approved brand assets should be reviewed before a rebuild replaces them.
Talk with ASEB about your website.
We can connect a GHL website-review form here. Until then, use the direct contact options below.
Website design FAQ
Questions businesses ask before rebuilding a website.
These answers reflect how ASEB approaches website projects. Exact scope, timing, migration requirements, integrations, and pricing are confirmed before work begins.
What platform does ASEB use for website design?
ASEB’s standard website platform is WordPress + Divi 5. The site is built so the design system and technical framework can stay controlled while routine content remains practical to edit in WordPress.
Can ASEB rebuild an existing website without losing SEO value?
A rebuild should preserve useful content, important URLs, internal links, business facts, analytics context, and existing search equity whenever practical. ASEB reviews the current site first and plans redirects and migration details before replacing pages. No rebuild can guarantee rankings will remain unchanged, but avoiding unnecessary loss is part of the process.
Does every business need a full website rebuild?
No. Sometimes the existing website can be improved with clearer service pages, better calls to action, stronger proof, forms, chat, tracking, SEO/AEO work, or a focused landing page. ASEB recommends the smallest practical solution that supports the goal.
Does ASEB connect websites to GoHighLevel?
Yes. ASEB can integrate approved GoHighLevel forms, chat, review widgets, calendars, CRM routing, lead notifications, pipelines, nurture, and other conversion workflows as appropriate to the project.
Is SEO and AEO included in the website build?
ASEB builds SEO and AEO foundations into the website architecture, including page intent, headings, crawlable internal links, metadata, answer-ready copy structure, schema, image SEO, mobile usability, and technical crawlability. Ongoing managed SEO/AEO work is a separate recurring service when needed.
Will I be able to edit the website after launch?
Yes. Routine business content should remain editable without requiring PHP or CSS changes. ASEB’s build standard separates the locked design and technical framework from normal copy, images, calls to action, FAQs, business facts, and approved embeds whenever practical.
How much does ASEB website design cost?
Standalone website design, website rebuilds, migrations, custom funnels, landing pages, and larger one-off builds are quoted by scope before work begins. Smaller out-of-scope technical work may use ASEB’s published $125/hour technical labor rate when that is the better fit.
Does ASEB guarantee that a new website will generate leads or rank higher?
No. ASEB can improve site structure, messaging, usability, technical health, SEO/AEO foundations, lead capture, tracking, and integration. Rankings, traffic, leads, sales, and revenue also depend on competition, demand, reputation, the offer, sales follow-through, and other factors outside the website itself.
Build the website around the business, not the template.
Start with the current site, preserve what is useful, fix what is not, and build a clearer path from discovery to trust to contact.