Small businesses power Southwest Florida. Many in the healthcare and service industries. Growing your business does not have to be costly, nor does it have to take up a substantial amount your time. Below you will find five tips our staff has put together that could help grow your business without consuming all of your time and money.

Assure you have a substantial footprint on the different social media platforms. Start with Facebook and build out from there. If your business is driven by information, Twitter may be a great platform. If you draw more people in with visuals or if you want a younger demographic, Instagram would be a great option.

Make sure your info is in “google my business” is up-to-date and accurate. This is a great free resource for local businesses.

Engage your customer base. This can be done through social media, newsletters, and or surveys. This is critical to creating repeat customers and referrals.

Have a defined goal. Meaning, who are you trying to draw in? Is it new customers or existing? Is it a younger crowd? The questions can go on-and-on. The point is, have a target in mind, and this will save both time and money.

Encourage customers to provide reviews and testimonials. For local growth, especially in Southwest Florida, this is a critical tool in growing your business. The area is not known for its award-winning customer service as it relates to pretty much every industry. So, having a healthy amount of positive reviews for your business can have a significant impact, especially in Southwest Florida. You, as a business owner, should be monitoring reviews and or encouraging customers to leave them. Reputation management is important in securing new customers.